Seneca White Deer to participate in “ROC the Day,” December 8

Seneca White Deer to participate in “ROC the Day,” a 24-hour, online event to support area not-for-profit organizations on December 8, 2011.

Seneca White Deer will take part in an epic one-day giving event, “ROC the Day,” on December 8, 2011. “ROC the Day” will be the first of its kind in the Greater Rochester area and all of New York State. On this day, thousands of community members will be able to make an end-of-year gift to help advance their philanthropic passions.

Visit for an easy, one-stop way to make a real difference in our community and to contribute to any participating not-for-profit organizations. “ROC the Day” will begin at 12:00 a.m. on Thursday, December 8, 2011 and end at 11:59 p.m. Early risers, night owls and everyone in between are welcome!

You can really “ROC the Day” (and our world) by giving to one or multiple organizations that support your own personal philanthropic passions—it’s an easy, one-stop way to fill your “cart” with causes that matter most to you. Tell your friends, family, co-workers and social networks about the causes you’ve chosen to support and encourage others to ROC the Day, too!

“ROC the Day” is powered by United Way of Greater Rochester with sponsorship support from ESL Federal Credit Union. Additional “ROC the Day” community partners include Ad Council of Rochester, Association of Fundraising Professionals, Genesee Valley Chapter, City of Rochester, Council of Agency Executives, County of Monroe, The Farash Foundation, Greater Rochester Health Foundation, The Jewish Federation, RocCity Coalition and Rochester Area Community Foundation.